We know that it's the week after a big holiday and in a few weeks there is another holiday. Don't let your brand fall asleep between these lazy days. We know about day dreaming wanting to play outside in the surf and sand. But if you let your brand down you can always fix it later or may be not.
Everyone always talks about branding their logo, letterhead, business cards and envelope. But you still need to brand your marketing collateral with your logo.
Branding your company or companies inside marketing collateral is easier than you think.
- Simply art direct yourself how you want your marketing collateral layout to look always
- Choose a few colors and font families to use for titles, headers, sub heads and body copy
- Add a tagline that is short and sweet
Use these simple steps on how to brand your company or internal departments to a happier and consistent brand for overall company success.
Remember customers or clients take a mere second to throw out that direct mail piece, invoice, letter, envelope, postcard or any other marketing material if they don't recognize the brand. It can be yours next time if you don't brand yourself.
