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Happy New Year - HFB Avertising Agency.

All I Hear About Is Internet Marketing

All I hear about is Internet marketing. Uggghhh, I don't need it I'll just crank up the old copy machine, get the Electra set type and hand out flyers on the street. Well this used to work in the old school days.

More and more businesses need an online presence to make their business stay alive or grow to the next level. Internet marketing will get you there.

There are 3 components of Internet marketing Pay Per Click, Search Engine Optimization and Search Engine Marketing that will help drive sales for your business. 

1. Pay per click (PPC) is an Internet advertising used on web sites, in which advertisers pay their only when their ad is clicked on the keyword results. Example: Google, Bing, Yahoo, Ask.com
   
   
2. Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote web sites by increasing their visibility in search engine result pages by placing information about their company with links, press releases, blogs, social media, etc.
   
   
3.  Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural, un-paid or organic results from search engines.
   

 This process is time consuming for the average small business and it takes average 3-6 months to see results. But over time you will do very well.

We now that you want immediate results and guarantees with Internet marketing but if anyone does then you will be taken. Because there is no such thing as a guarantee. Did you ever hear of "if it's to good to be true" well you know. 

Direct Mail Marketing Is Alive and Well.

Direct mail advertising is not disappearing from marketing because of online marketing. Direct mail is still alive and well. In 2009 direct mail did $44.4 billion and in 2010 direct mail will actually increase $45.5 billion based on its study from the Direct Marketing Association. Also from its study that non-catalog direct mail returned $15.22 for every dollar spent. in 2009. In comparison to email marketing which thought to be bigger and better actually drove fewer sales than most marketing channels.

You still need every marketing channel to increase sales and brand awareness. So when you think it is not working take a look at what you are doing and test. You should always test because there is always room for improvement.

For help with direct mail marketing.

In 2010 Get Noticed. Visit HFB Advertising Agency for solutions. http://ping.fm/5zQwy

If pricing is your main concern for advertising agency services...

If pricing is your main concern for advertising agency services then you will never achieve what you are setting out for. We hear everyday that pricing, budget is a main concern for advertising agency services. The customer has their mind set already because the first question that comes out is how much will it cost for advertising services. By asking such a question we already know that whatever we say will not go through to the customer because they have their mind set on pricing. Sometimes the customer listens and agrees why it costs that much for a valuable advertising agency service.

You are paying for a valuable service that will benefit your brand and corporate identity in the future. Example: McDonald's been around for years and years it first opened with one store. Without advertising agency services no one will ever know of a McDonald's. It takes years and years of branding to become a household name, time and money. Nothing is a overnight success story. PR firms likes a good story for your brand.

So don't kid your small business if the only thing on your mind is cost or ROI. They should be considered and weighed like every other detail about your advertising campaign. Please know your budget.

Time to shine. Please make a donation for Pancreatic Cancer. Even $1.00 http://ping.fm/pwwdy
Please circulate and Retweet.

Please donate to Pancreatic Cancer. Thanks HFB Advertising

 A time to really give and shine as a human.


Please make a donation for Pancreatic http://www.lustgarten.org/richiebrownCancer on behalf of Richard Lee Brown. All we are asking for is  $1.00 to donate.

We lost a great, young person this year do to this terrible disease. Who is survived by 2 young boys, Roger 5 and Joshua 4. So lets try to stop it and donate a little.


HFB Advertising donates a little with every job.

 

Please Retweet.

Now lets see the good in everyone. Make it happen.


Thanks in advance. 

New blog post. http://ping.fm/qPCdK

Must have a Re Tweet button for your blog

A ReTweet button is a excellent tool for you to use if you want to get noticed. What's the use then. Getting noticed on products or services is what you want to do. Get the most exposure and reach a large audience in a short period of time. You will be viralized. Yea now we are going some place.

Got that special offer, product or sale that has to get out than do it right with social media.

That is why as a small business, marketing professional or Fortune 500 company it is better to leave it to "US" experts to handle all this. It is our business to know all this good information for our clients. We provide advertising agency services that will better engage your customer and get you noticed from the crowd.

New blog post. http://ping.fm/tiQF8

How can a Small Business break through the advertising clutter and get noticed.

Is your small business trapped in a crowd of millions of other small businesses in the world. Can your small business get noticed before the competition. You need to know how to break through the clutter to get noticed. Every small business is not an overnight success. It's hard work doing the right advertising, design and marketing.

Did you know that potential customers search the web before they buy a product or service. You need an online presence not just a 3 page web site to get noticed. You should be looking at a content management system, CMS so you can do-it-yourself. Revise the web site on the fly.

Don't forget professional advertising design is critical for first impressions. This could make or break a sale. When you have marketing collateral that isn't fresh or highly attractive your small business might be heading right for the toilet. Even graphic design templates are better than letting your cousin Larry from your wedding create marketing collateral that will be thrown away.

Social media is a big part of expanding your brand image and getting to be the front runner. Do you have the time to update all your social media outlets and do you know which ones are the best ones to use to improve your search engine rankings.

All this time, energy and loss of money is better spent hiring a professional small business advertising agency that will get you noticed. Spending money is hard but getting the value out of it is priceless.

HFB Advertising Agency

New blog post http://ping.fm/EvTwP

Printers, marketing experts reseller for design and execution. Extra earnings. Go here http://ping.fm/tq6b6

So you want a web site for your small business

You are finally taking action that you need a web site for your small business. Well its a start. There are abundance of choices out there. Should I go with a do-it-yourself or full service custom web design. it's quite overwhelming for a person who has no clue where to start. We will layout it for you what does what.


Content Management System (CMS)

This option is good if you can update it yourself and know how to add elements such has photos, videos etc. You can get a professionally web design template for your small business that will stay with your brand identity when using CMS for your web site but beware there are limitations..


Custom Web site Design and Development
This is the best solution for your web site overall design and optimization. This gives you the freedom of running your business and letting the experts do what they do best. This option is great for overall user navigation, optimization and design. All you do is have to approve the wotk.


Now you are saying it will costs thousands and thousands of dollars for a web site like this. Not really. Like everything else the more demand for a product or service the cheaper it will get. Don't us wrong it all depends what your looking to do. But for a simple custom starter web site design  the cost is not bad at all.


We done many custom web sites that please our clients and the cost was very reasonable.

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Email Marketing Useful Tips

Don't discard direct mail but use email marketing as another advertising medium. How can email marketing be so useful. There are many ways to use email marketing. Here are some useful tips on how to use email marketing effectively.

1.  Inform customers or clients of new products and services.
   
2. Get personal with surveys and find out what they really like. 
3. Build a targeted mailing list. Had a subscription button on your web site. 
4. Be persistence but do not flood. They will be turn off. 
5. Use a custom HTML email template that represents your brand. 
6. Don't spam or send emails to people who didn't ask for it. 
7. Don't send out your email newsletter at the beginning of the month like everyone else. Pick a date of the month and do it every time on that same date. Stand out. 
8. Test your subject lines. Always test. 
9. Analyze your clicks. Maybe you are sending to much so no one is reading the email newsletters. No special offers or discounts that appeal. Useless information. Make sure the people who subscribe are reading.
10. Always remember to say thanks.

HFB Advertising is a full service email marketing agency. We can help you with your email marketing.

My Small Business Community

Recently we launched a new small business community. It has been fantastic. We have thousands of small businesses joining our community to give advice, write articles and network. This is a place to learn from each other and succeed. Give free advice to another small business so they won't do the same common pitfalls as your small business.

It's a great way to connect to another small business in an online trusted environment. Learn from each other. Only real small businesses owners really know the ups and downs of business from own experiences. So share them with each other and learn.

Small Business tip #18:
Use the word "free" sparingly in your marketing collateral. You don't want to be like the other guy. "Free Consultation" "Free Trial" etc. try to be creative or better yet hire someone to be creative and you will sure get a return on it down the road.

A penny wise is a penny lost if you don't have a professional doing.

HFB Advertising Agency

Are you waiting for a miracle. Well we are the closet thing to one for your advertising, design and marketing. Go http://ping.fm/HKlAT

Local geo targeting pay per click management, ppc

So you have a web site. Why did you get one? Because everyone has one. If no one knows it exists whats the point. How are prospects going to find you?

There is something called Geo Targeting Pay Per Click, PPC marketing. What is it you ask. Geo Targeting Pay Per Click, PPC is local marketing. You can attract prospects in your local area for your business. This is a way to target your local area and keep cost down on your campaign.

Now, this where we come in. We offer Pay Per Click Management services that does the work of placing ads, writing ads, key words, and manage your accounts on all 3 major search engines Google, Yahoo and Bing. Remember, 70% of all searches come from Google.

It can be very confusing and over whelming for a client to do Pay Per Click Management.

Our advertising agency questions from prospects.

Question: I'm looking for an advertising agency that offers retainer services for our marketing?

Answer: Yes, this is a great idea. It's a step in the right direction to free yourself from day-to-day work that you are unfamiliar with.

Why is it a great idea?:

1. You can actually hurt your brand
2. You have to run a business, manage a marketing department or increase sales
3. Unprofessional marketing collateral sent to clients and customers

Retainer services are the best way to outsource your marketing needs. If you desire on going services than its the best option. Many people have a misconception of retainer services. That it will cost a lot of money to perform these services. Well, it all depends what you need actually. That what we will base your retainer service on. If you need 10 corporate flyers a month for your sales team then that will be it for that retainer service. This just one example.

We provide retainer services for local and nationwide clients.

Increase your visibility and ROI with our advertising agency services. Visit us http://ping.fm/0ERIY